By partnering with online casinos through affiliate programs, BestCasino earns commissions when users interact with our ads:
- Our business model: We collaborate with trusted casino partners who pay us for user interactions.
- How we earn: Commission structures vary, but we’re typically paid when users click links, register, or deposit.
- Our devotion to transparency: BestCasino’s affiliations do not affect the user financially. Users aren’t required to pay us or our affiliated casinos any money and will face no additional fees once they join. Furthermore, it does not reduce content integrity.
We do not own or run these casinos, and beyond this affiliate relationship, we have no connection to their operations or activity.
How does our website earn money?
We don’t charge our readers for using BestCasino. Instead, we partner with select casinos that pay us a commission when players:
- Click a link to visit an affiliate partner
- Register for an account with the casino
- Join and deposit
We don’t earn a commission from every click and interaction—commission structures and affiliate rules vary across casino partners.
By partnering with casinos in this manner, we can continue to provide expert, critical casino reviews without charging our readers. Furthermore, players will not be charged more by the casino, while the bonuses they receive are the same whether they join through a BestCasino link or visit the casino directly.
What is affiliate marketing?
Affiliate marketing is a partnership between a website and a business. Typically, content websites will partner with companies that provide a product or service, agreeing to link to those products/services in exchange for a commission. The business pays the website for specific actions, such as a click or referral, and this allows the website to generate income without offering a product or paid service directly.
The user experience is unchanged. They don’t pay the website for its content or referral, and they’re not charged any additional fees by the service provider:
- The player gets expert opinions and can easily compare services.
- The website earns a commission to fund its operations.
- The service provider gets a new customer.
What are affiliate links?
An affiliate link is a special URL that links to a specific affiliate partner. It contains a code that records when the link is clicked and tracks the user’s activity. If an individual clicks an affiliate link, signs up for a new account, and then makes a deposit, the system will record the full journey and trigger an automatic payment to the affiliate partner.
From the user’s perspective, these links are safe and secure. They track only basic data related to initial website activity, including the referring website, the time that the link was clicked, and the affiliate partner’s unique identifier code. These links don’t cost the user anything and provide the same experience as if they had visited the site directly.
If you’re interested in learning more about this process and assisting BestCasino with content writing, editing, and other specialist services, contact us and ask for more information.
How do we work with online casinos?
The easiest way to understand affiliate partnerships is to think of BestCasino as a bridge between the player and the casino.
We help players find and compare the best online casinos while helping casinos attract new players.
Affiliate partnerships allow us to hire a team of iGaming experts to rate and review online casinos. They present key information (such as games, bonuses, payment methods, security features, and customer support), and players can then make informed decisions.
Furthermore, by partnering exclusively with trusted casinos and maintaining our independence, we can continue to publish honest reviews and educational content using a wholly transparent process.
Do casinos influence our reviews?
All BestCasino reviews are conducted by experienced reviewers using structured, predefined evaluation criteria. We approach each review independently and critically and consider only objective factors to ensure the review is not influenced by the opinions and preferences of a single reviewer.
The casino is not involved at any stage of this process. Our partnerships don’t influence our ratings or reviews, and at no point will we change a review to reflect better on the casino if we don’t think such a change is merited. Casino partners understand this and respect our independence.
Is using our website free?
The BestCasino website is completely free to use. At no point will you be asked to pay to use the website or read our reviews. What’s more, you won’t be charged anything when you register using one of our links, nor will it affect your transaction fees, bonus amounts/terms, or anything else.
We don’t collect, use, or sell your data, either. Our income primarily comes from the casinos themselves, and not from the players.
We hire a team of experts and are meticulous in our approach to casino reviews, but our affiliate partnerships mean we don’t need to charge users directly to fund these operations.
Our commitment to transparency
We pride ourselves on honesty and transparency. We appreciate that readers are placing a lot of trust in us by reading our reviews and heeding our advice, so we do everything we can to maintain that trust, including:
- Clearly disclosing all affiliate relationships.
- Using consistent and thorough evaluation criteria.
- Providing in-depth and balanced reviews for all casinos listed on our website.
- Rating every casino objectively and honestly.
We’re upfront about everything that we do, from the individuals who rate and review the casinos to the process they use and the partnerships we form. As a result, BestCasino provides readers with a reliable place to compare top online casinos and find new places to play.